About the brand
Wear the authenticity.
Wear the culture.
Uncompromising everyday wear in modern times.
KURO, founded in Tokyo in 2010, initially began as a denim brand with the purpose of merging Tokyo's dynamic energy with the high craftsmanship of Okayama denim. The brand name, KURO, meaning "black" in Japanese, reflects the subtle beauty embodied in words like black-purple, jet black, and black-brown, inspired by the color of Japanese eyes and hair. KURO’s collections are defined by the concept of "black" in Japanese, which embodies a delicate sense of refinement.
By incorporating the unique sensibilities and perceptions of the Japanese people, KURO’s creations blend modernized design with the craftsmanship inherited from artisans across Japan, carrying on history and tradition. KURO views its denim products not merely as denim but as an integral part of its identity, reflecting both culture and respect for the environment. From the development of original fabrics to the architectural elements incorporated into minimalist designs, each component fuses with the expertise of skilled Japanese craftsmen. This combination creates a timeless dignity and serene elegance that endures over time.
KURO’s journey is one of pursuing a wordless elegance that lies within not just aesthetics and materials, but also in the highest quality textiles, minimalist design, and meticulously crafted garments and denim. Our denim collection embodies this philosophy, blending understated sophistication with a modern lifestyle, resulting in designs that reflect the perspectives, ideas, and values that shape today's society.